ARG Architect Branding

Arg is a boutique architect firm located in Toronto. They have experience in all phases of design and development of residential and commercial space

Arg brand identity brief was simple yet complex. The client did not want any traditional element in the logo they wanted a minimalistic logo with a lot of negative space to be aligned with their idea in design and space management . Client hoped that their logo can depict in some way the experiential element of their name and how one feels after walking to a space designed by Arg.